Valuations of Projects, Financial Management and Projections

Many startups have exciting business ideas and projects which promise great outcomes to managers, founders or investors. These projects can often be difficult to assess and may fail due to lack of proper financial management and planning.  It is therefore crucial for DIHs and other ecosystems support actors to be acquainted with the basics of project evaluations and financial  management in order to  more effectively support the startups in their ecosystems to grow into viable businesses. However, our research among DIHs leaders found that many of them lack specific knowledge and skills around project evaluation and financial management. 

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To address this gap,  AfriconEU, the first Trans-continental Networking Academy for African and European Digital Innovation Hubs in partnership with African Technology Business Network (ATBN) will host a capacity building webinar on “Valuations of Projects, Financial Management and Projections” to provide participants with a basic understanding of best practices for successful project evaluation and financial management.

The webinar contents will include the key uses of business metrics and KPIs as management tools along with examples of good metrics and best practices. Following these elements, there will be a discussion of how to make justifiable projections based on current metrics, and how to perform valuations of startups.

Topics to be discussed:

    • Methods of valuation of projects and their uses for businesses/startups
      • discounted cash flow, scorecards, and benchmarking
    • Elements, objectives or functions of financial management for projects
    • Financial reporting
      • income and cash flow, market size, growth rates and more.

Who should attend?

  • Leaders of DIHs (tech hubs, universities, incubators, accelerators)
  • Investors
  • Youth
  • Start-ups
  • Entrepreneurs and entrepreneur support network leaders
  • Digital skills providers

Date: Wednesday, 25th January, 2023

Time: 11 am – 12:30 pm GMT

Speaker: Kenneth Legesi, CEO/CIO Ortus Africa Capital



11.00 – 11.15 – Welcome and introductions

11.15- 11.45 – Speaker presentation

11.45- 12.10 Discussion (moderated by Eunice)

12.10 – 12:25 Audience Q & A

12.25- Closing remarks

Host: Eunice Baguma-Ball – Executive Director at ATBN with over 12 years’ experience leading digital inclusion, female entrepreneurship and impact technology programmes around the world.

This event is part of the new AfriConEU project to support African and European Digital Innovation Hubs in capacity building, knowledge sharing, networking, collaboration, joint projects and ventures development. The project is being delivered by a consortium of partners including ATBN, INOVA+, Emerging Communities Africa, Youthmakers Hub, Porto Business School, OutBox, Dpixel, Stimmuli, ITC , Buni Hub and HapaSpace.

For more information, visit our websites: and 


AfriConEU project has received funding from the European Union’s Horizon 2020 research and innovation programme (GA no. 101016687).

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