Digital Marketing in the Age of AI

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As people increasingly spend time online, digital marketing has become an essential tool for businesses and organizations to reach their target audiences. From new social media platforms to AI-powered tools, the digital marketing landscape is ever evolving and it can be challenging to understand what tools work best for specific sectors and audiences.

Equipping Digital Innovation Hubs (DIHs) leaders with current knowledge and trends in digital marketing is crucial not only to improve their own operations, but for strengthening the support they provide to startups and businesses.

AfriconEU, the first Trans-continental Networking Academy for African and European Digital Innovation Hubs in partnership with African Technology Business Network (ATBN) is hosting an online webinar on “Digital Marketing in the Age of AI”. 

The webinar will introduce participants to the current Digital Marketing landscape and equip them with the basic tools to develop a digital marketing plan for their business or  organisation. The webinar will also cover how AI impacts digital marketing in this age and take into consideration the benefits and challenges posed by AI for digital marketing.  

Topics to be discussed:

  • Introduction to the Digital marketing landscape
  • Structuring a digital marketing plan
  • AI tools for digital marketers

Who should attend?

  • Leaders of DIHs (tech hubs, universities, incubators, accelerators)
  • Investors
  • Youth
  • Start-ups
  • Entrepreneurs and entrepreneur support network leaders
  • Digital skills providers

Speaker: Francine Beleyi (Founder & Digital Strategist, Nucleus of Change)

Date: Wednesday, 21st June, 2023

Time: 10 am – 11:30 am BST


11.00 – 11.15 – Welcome and introductions

11.15- 12.00 – Speaker presentation

12.00- 12.25 Audience Q & A (moderated by Eunice)

12.25- Closing remarks

Host: Eunice Baguma-Ball – Executive Director at ATBN with over 12 years’ experience leading digital inclusion, female entrepreneurship and impact technology programmes around the world.


This event is part of the new AfriConEU project to support African and European Digital Innovation Hubs in capacity building, knowledge sharing, networking, collaboration, joint projects and ventures development. 

The project is being delivered by a consortium of partners including ATBN, INOVA+, Emerging Communities Africa, Youthmakers Hub, Porto Business School, OutBox, Dpixel, Stimmuli, ITC , Buni Hub and HapaSpace.

For more information, visit our websites: and 

AfriConEU project has received funding from the European Union’s Horizon 2020 research and innovation programme (GA no. 101016687).

For tickets visit: EventBrite